Condé Nast Britain &
Spanish Tourist Board
Assignment:
Sole commissioned photographer on the booklet “Discover Andalusia” for the Spanish tourist board, that would be inserted into every single Condé Nast magazine published in the UK; “one of the biggest single pieces of business ever created at Conde Nast and unique in its scope."
Approach:
Our decades of experience in Andalusia aided us in advising Condé Nast to limit the production tour to the central provinces, as the distance to visit the outlying provinces simply did not fit into their schedule and we were able to provide them with stock imagery to represent those provinces more efficiently.
Results:
After a whirlwind tour of Andalusia in which we covered everything from cities to monuments, flamenco and culture, over 2 million copies of the booklet were distributed in every Condé Nast consumer title simultaneously (Esquire, Vogue, GQ…).
“Wayne was a joy to work with. We commissioned him to do all the photography for an Andalusian supplement we produced for the Spanish Tourist Board…a media first for Condé Nast as it was inserted in to each of the titles in the Condé Nast UK portfolio, including Vogue, Condé Nast Traveller and House & Garden.”
Toria Sefton
Creative Director
Condé Nast Traveller Promotions UK
